When you’re onto something, you go.

Because the big picture doesn’t happen when you drag your feet. And to one-up yourself, you need energy.

The energy that puts passion in motion. The energy that makes things possible. The energy that drives the future.

To embody Devon Energy’s aspirational spirit and new era of leadership – and reach audiences in a new, refreshing way – ditching the cliches of the energy industry was key.

No hard hats, no close-ups of handshakes, no rigs skillfully silhouetted.

Role: concept + script

Director: Charles Molleur

DP: John Dewberry

Awards: ADDY Copywriting - Gold, ADDY Film & Video - Cinematography - Gold, ADDY Video Editing - Gold, ADDY Sound - Silver, ADDY Television Advertising Local 30-Seconds Single Spot - GOLD