Ted’s Holiday Campaign
Tacos are better than socks.
This campaign was executed with partner and ICG Creative Director, Cas Ball. Our primary goal was to push gift card sales and catering through the busy holiday season. We positioned Ted’s as an easy – but not lazy – holiday gifting option. Not to mention your best holiday catering route to avoid boring your guests with predictable cheese plates.
Campaign included outdoor, social, in-store POP, giveaway and Spotify ad.
Give the gift of Better Mexican.
There are some gifts you just…shouldn’t give. Always appropriate? A Ted’s gift card.
With this December-running Spotify ad, we played with the inevitable dilemma you face as the holidays loom…what to buy for that ever-growing list of humans.
Gift cards get a bad rap, sure. But not when they involve tacos.
We positioned Ted’s as the not-lazy, never-regifted solution.