True Sky Credit Union

Credit unions and humor? Unlikely combo. Unless you have the right man for the job: an overly enthusiastic loan-officer-extraordinaire, with a finesse for chopping. By creating fictional character Larry O’Neal, we were able to deliver True Sky’s promise of auto loan rate savings – while having him chop every rate in sight.

Campaign used to promote auto loan rate savings across 12+ branch locations via TV, Spotify, digital, social and print. Third campaign for the client.

Role: concepting + copywriting